About Me

HI! I'M SALOMÉ
I WANT TO CREATE HEALTHY SPACES FOR PEOPLE TO LIVE, LOVE AND GROW

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Hi, I’m Salomé- Creative Director & Interior Design Leader with 25 years of international experience.

I build brands, spaces, and teams that move people and drive business results. From opening IKEA stores across three continents to building a home furnishing startup from scratch in Vietnam, my work sits at the intersection of design excellence, strategic thinking, and human connection.

My career spans 25 years across retail, hospitality, B2B, and private residential design. I’ve led creative direction for large-scale store openings, developed exclusive product collections, directed lifestyle photography campaigns, built and trained interior design teams, and spoken at international trade events. From 2015 to 2021, I worked as a freelance Interior Design Specialist for IKEA (INGKA/IKANO), contributing to the build-up of 7 stores across Asia, Australia, and the Americas, including the Philippines, Malaysia, Thailand, Mexico, and Australia. From Jan 2022 to July 2025, I served as Interior Design Manager and Creative Director at Come Home Vietnam, a home furnishing startup under Central Retail Group. I built the interior design team from zero, led all creative direction, developed exclusive product collections, directed B2B projects for real estate and corporate clients, and created award-winning marketing campaigns- including The Wall, recognised by VIETKINGS as the largest home furnishing installation in Vietnam. My background also includes 14 years of backstage and stage design for Rock in Rio Lisbon, where I designed personalised dressing rooms for artists including The Rolling Stones, Paul McCartney, Bruce Springsteen, Elton John, Metallica, and many others. I hold a Master’s Degree in Set and Costume Design from Lisbon Theatre and Film School, a House-Coach Diploma from Copenhagen, and a certified trainer qualification (CAP/IEFP). I am a passionate teacher, public speaker, and lifelong learner.

The spaces we inhabit are mirrors of our being, influencing our thoughts, feelings, and actions.

I am based in Lisbon and available for senior roles globally, in-house, consulting, or interim.

Get in touch: design@salomeletras.com

A pivotal moment in my personal development journey was the integration of principles learned from Tony Robbins. Attending the Unleash the Power Within seminar was a profound experience, marking a significant shift in my perspective and capabilities. This transformative event, a long-held aspiration, truly unlocked an understanding of the unlimited potential within, fundamentally reshaping my life’s trajectory.

Transform your space, transform yourself. Your environment is a canvas reflecting your deepest self.

Get in touch: design@salomeletras.com

Salomé Letras

LOGO meaning

Gold: we all have a noble gift to apply in our lives, our GOLDEN TOUCH
Green water: Transformation
SL: my name in mirror.Everything is Your Mirror.

Every space tells a story of self. Discover how your surroundings echo your essence and define your potential.

”We cannot expect a different result with the same thoughts and actions.”

Customer Says

Salomé did the entire project, remodelling, construction, designing new furniture, interiors, organization of our new house. She adapted what we already had and introduce new elements. We wanted our house to reflect a personal environment of each one, including the dogs. She was tremendously dedicated and patient, always guiding us even when we didn’t have a clear vision of what we wanted and help us to make conscious choices. When we were changing ideas she was patiently adjusting until the final conclusions. The result exceeded our expectations.

Jorge B., Customer

Our project team has only good feelings about Salome. She is interior designer with a high professional level, self- motivated and with positive attitude to the changes and challenges that we faced on the project. She is willing to help others and share the experience and knowledge that she has. She adapts quickly and complete tasks to allotted timescales. She has experience working on the external projects , for example working with children’s solutions, that helps to think “out of the box”. I would recommend Salome to participate in the other projects, she has a great skills and knowledge level to do that, she is creative and delivering an interesting unexpected solutions.

I am glad that she was participating on the project, supporting us with the knowledge that she has about METOD system and helped us to do the project for the country.

K. Svetlana, Interior Design Manager CSP&ID IKEA Russia

It was one of the most remarkable experiences we have ever had. We were not decorating a house. We were creating a space that reflected us, with which we identified and that could only be ours.

And finally Salome still showed us something else. It is no use having a new home if there is not a change in us as well. It is possible to change the attitude that has previously led us to live in confusion and to accumulate stuff. It takes will!

J. Borges, Customer

Salomé made a difference in my life and in my internal growth. I was in a process of separation and I needed to start all over and quite desperate… I approached other Interior Design services but somehow I wasn’t feeling connection.I felt a momentary calm when we spoke in person and that I would have what I expected and wanted from the house: something that I felt happy and fulfilled, when I was enjoying it. I always had the desire to have a house that would reflect me and that I could call Home.

She made me feel SAFE, I don’t know how to explain, the way she starts all the process is very powerful. I have an incredible place that inspires me and gives me peace. I’ve learn some much about the importance of the home and I started as well my process of personal transformation. My consciousness grows everyday and I have now, after 45 years of my life, a place I can call HOME which supported me to reborn.

C. Gonçalves, Customer

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